Mobile marketing sounds not to be a bit difficult task for the owners from the last few years as it’s now a necessity rather than an option to keep pace with world. Market researchers provides dealers with the estimated sale and purchase ratio among Canadians likewise others with complete statistical analysis of smartphone market in comparison to other cell phones available in market with their new and updated versions availability and some of them fixing their place very strongly even before launching. Still it is not any easy task to hold your customer when he/she is well aware and had many other available cheaper options to go with. Here comes the strategy of how to be among the most demanding, cheaper, solution provider, safer in use, durable etc. Another important feature is the targeted age group with the new launched apps and its usage which had been changed as per last few year analysis. This year the best targeted market was the age group of young people from 18-24 years who are seen to be much more involved in usage of available apps in their daily life then other age groups. Competition is the biggest hindrance now and which led apple smartphones market at decline of somewhat 6.7% in the third quarter of year in comparison to last year third quarter of year. Mobile purchasing rate is however seen to be increased tremendously every year.
Mobile Prices in Canada likewise anywhere else in world are established after market analysis and demand of users with newly launched apps and innovative features introduced with in smartphones providing a complete solution and replacing many other previously used products like laptops, tablets etc.
New launching for the upcoming year and previously existing cellphones with their upgrading goes of well this year. Apple iPhone 8 mostly awaited one with more advanced usage of biometric applications and wireless charging option to be provided for the very first time by a smart phone. This year launching of apple iPhone 7 and 7 plus again able to achieve somewhat estimated purchase rate around Canada. Others also hit targeted market in an appreciable manner. Most fruitful launchings of this year includes Google pixel sets, Samsung Galaxy note 7, Samsung Galaxy S7 & S7 Edge, LG G5 , Huawei mate 9, Lenovo phab2 pro , Microsoft surface phones, Motto G & G4 plus , HTC , Motto Z and Z force and Sony Xperia X series.
Apple iPhone 7 and 7 plus cell phones have versatile high lightening features including IP67 certified (Dust and water resistant), Apple pay, Sensors (Fingerprint, accelerometer, gyro, proximity, compass, barometer) are placed, providing a talk time of up to 21 hours,3G enabled, dual 12 MP camera,32 GB memory, enabled support for multiple languages and different characters, apple products are made concerning more about reduction of environment impact of used products with all these pros of iPhone 7 and 7 plus they also has few cons which cannot be neglected as ultimately they will effect market of them. Few noticeable cons among them are high pricing, slightly differentiating characters from its predecessors ultimately not over that strong place to give tough time to its rivals, lacking IR (infrared) blasters disappointing several of its users, no as much new features are introduced last but not the least battery issues are also in consideration .
• Dual 12 MP Camera on iPhone 7 Plus
• 1960mAh Li-Ion Battery (1hr more durability)
• Ion-strengthened Glass Protection
• Apple A10 Fusion
• iOS 10.0.1, upgradable to iOS 10.0.2
• Two new colors included: Jet Black & Black
Google pixel and pixel XL newly launched smartphone also fixed its place in market with its fabulous features some of which are android nougat 7.1 this feature add plus point to it with in their first smartphone, fastest processor (Qualcomm snapdragon 821),outstanding camera with more features added to it, google assistance and google launcher. Beside these features some disadvantages are also there to be highlighted which include some appealing innovation in its design, missing stereo speaker, some are also saying that wireless charging could be quite easy app to be introduced by them, missing water and dust proofing features which always give edge to its competitors and last but most disappointing was the high pricing on their launching.
• Android OS, v7.1
• 12MP Primary Camera & 8 MP Secondary Camera
• Qualcomm MSM8996 Snapdragon 821
• Three Colors: Quite black, Very silver, Really blue
• Fingerprint Scanner
• Two Screen Sizes: standard edition has 5.0 inches & 5.5inches for Pixel XL.
Best Price: Note 7
Samsung comes among established smartphone seller new launched Galaxy series which include Samsung Galaxy Note 7 contributing well in retaining its place with note able features like marshmallow upgraded operating system, camera, display, data connection and connectivity, data storage (64 GB ROM, 256 GB SD and 4 GB RAM) and stand by battery but still lack few features like non remove able battery, lacking dual sim option, important consideration could be given to overheating issue of battery, availability of FM radio and high pricing.
• Android OS, v6.0.1
• 12 MP Primary Camera & 5MP Front Camera
• Iris scanner, Fingerprint scanner
• 4GB RAM, Exynos 8890 Octa
• Available Colors: Blue Coral, Gold Platinum, Silver Titanium, Black Onyx
• Battery: 3500mAh Li-Ion
Another Samsung Galaxy series s7 and s7 edge also shares value able place in market and almost share similar pons and cons as mentioned above for galaxy series.
• 5.1inches for S7 and Edge has 5.5inches screen
• 4 GB RAM, Snapdragon 820 or Exynos 8890 Octa
• 12 MP rear camera & 5MP front camera
• Non-removable Li-Ion 3000 mAh battery
• 32/64GB storage, microSD card slot
Best Price: LG G5
LG G5 promising features are considered to be remarkable with its metal unibody, display, speed, dual rear cameras, remove able battery which some of the competitors are lacking and availability of infrared port beside these consideration could be paid to some of the lacking features like less battery capacity, missing app drawer which is also lacked by some of Samsung galaxy s series ,for new module switching off phone is needed every time and last but not the least consideration of high pricing also accounts in cons of this smart phones.
• Android OS, v6.0.1
• 32GB storage, microSD card slot
• 16MP primary camera & 8MP secondary camera
• 4 GB RAM, Snapdragon 820
• Removable Li-Ion 2800 mAh battery
• Fingerprint Scanner